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RESIDENTIAL PROPERTY

Crema unveils $150m boutique residences

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DEVELOPER Crema Group is launching a $150 million redevelopment of the Pink Palace brothel, in the Domain precinct on the doorstep of Melbourne’s CBD.

The 908 sqm island site will be transformed into an 18-storey building to be known as The Eighth, designed by former Elenberg Fraser architect Peter Kennon of Studio Kennon, with interiors by Miriam Fanning of Mim Design.

The Eighth will comprise 36 residences and 3,000 sqm of office space over four levels.

Crema retain the fifth floor of the building to own and operate The Eighth Club, which will feature an executive business lounge with café, lounge and meeting facilities as well as a luxury day spa and wellness studio.

Membership to the club will be available to local residents of the Domain precinct and nearby suburbs, and residents of project will receive free membership.

A grand lobby will be flanked by hospitality offerings, including a 250 sqm café and an intimate European-themed restaurant and wine bar.

“Spending time in transient cities such as New York, London, Singapore and Hong Kong has shown me how many people are looking for enhanced everyday lifestyle experiences and a strong sense of wanting to belong to something,” developer Nicolas Crema said.

“The way people in Australia are living is changing, and ‘real life’ is not now confined to what happens outside of traditional office hours anymore.”

The Eighth’s European-inspired spa will have a focus on hydrotherapy and aromatherapy. A full-time concierge will also be available to residents.

Crema will retain management rights of the entire building.

Australian Property Journal