Melbourne attracts luxury St Regis hotel

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LOCAL developer Century Group Aus has secured Australia’s first hotel under the renowned prestigious St. Regis Hotels & Resorts brand, which will open at Flinders Bank in Melbourne’s CBD, catering to the growing demand for luxury accommodation.

St. Regis is owned by Marriott International and operates in locations such as Bora Bora, Bali, Mauritius and the Maldives.

The St. Regis Melbourne will feature over levels two to 11 the 33-level Tower Two of the $800 million triple tower Flinders Bank project on the former Convention Centre site into a luxury destination, comprising 650 apartments, 168 five-star hotel rooms and 2,100 sqm of retail.

Flinders Bank is expected to commence construction in 2019, with completion anticipated in 2022.

St. Regis senior director of hotel development in Australia, New Zealand and the Pacific, Richard Crawford, said luxury hotel demand in Melbourne was strong.

“This signing is an indication of the investment community’s confidence in the Australian market, where we are seeing a growing demand for premium lodgings,” he said.

“The St. Regis Melbourne will be an outstanding addition to our strong and growing footprint in the region, where we are on track to boast the largest portfolio of upper upscale and luxury hotels and resorts, with two-thirds of the new supply pipeline.”

Sales have started for the first two towers, which have never-to-be-built-out views overlooking the Yarra River and down to Port Phillip Bay.

St. Regis has a reputation for its butler service and refined food and beverage offerings, with St. Regis pioneering the Bloody Mary in New York City.

Australian Property Journal