GLOBAL hotelier IHG is bringing its boutique brand, Hotel Indigo, to Adelaide, in a partnership with Primefield Property.
The Hotel Indigo Adelaide Markets will comprise 137 rooms, meeting spaces, gym and level four pool with sun deck and is set to open in 2020.
The 16-storey hotel on Market St will be the first Hotel Indigo in Adelaide and the sixth signing for the brand in Australasia, following Hotel Indigo Brisbane Fortitude Valley, Melbourne Docklands, Sydney Central, Melbourne Little Collins Street and Auckland.
IHG’s senior director of development – Australasia Abhijay Sandilya said with its vibrant atmosphere and special place in Adelaideans’ hearts, there would be few neighbourhoods more would be more apt for a Hotel Indigo than the Central Market precinct.
“Australia loves the Adelaide Central Markets, and for good reason. It’s a local destination that has developed its own distinct identity and culture, so we know that visitors will love a hotel that can capture that essence and deliver a unique experience. That’s why we’re thrilled to announce the signing of Hotel Indigo Adelaide Markets, an upper upscale accommodation for the inspired traveller,” Sandilya said.
The deal was agreed between IHG and owner Primefield Property, who was represented by Rob Williamson and Vasso Zographou of Savills Australia.
Primefield director Nick Lee said Adelaide is currently one of the more stable Australian hotel markets and the Central Market is the most visited place in South Australia, with approximately 8 million visitors per year.
“We are thrilled to partner with IHG, one of the world’s leading hotel management companies, to bring the Hotel Indigo brand to Adelaide. We are confident that it will be a strong performing hotel that will be loved by locals and visitors alike.” Lee said.
IHG currently has 48 hotels operating under four brands in Australasia, including: InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express, with another 22 in the pipeline, including Hotel Indigo, EVEN Hotels and voco. Watermark Hotel & Spa joined the IHG system in June and will rebrand as voco later in 2018.
Australian Property Journal