Accor shows confidence in hotel sector

Print Friendly, PDF & Email

DESPITE COVID-19 induced market uncertainty, confidence remains strong in the hotel sector as Accor is set to open three new The Sebel hotels across Australia and New Zealand over the next 12 months.

The new hotels will be The Sebel Yarrawonga in 2020, The Sebel Melbourne Ringwood in 2021, and The Sebel Wellington Lower Hutt also in 2021. These additional hotels will take the total up to 35 properties in the pacific for The Sebel.

“The expansion of The Sebel brand in Australia and New Zealand will deliver benefits for guests, loyalty members and their communities,” said Simon McGrath, chief executive officer for Accor Pacific.

According to McGrath, Accor are expecting to see a boom in the serviced apartments sector, enhanced by the COVID-19 climate, as this area limits “contact with other guests and offer a safe and secure way to travel.”

The Yarrawonga site is set to open 1 November this year and is located in the Murray River region, close by to the Silverwoods Golf and Lifestyle Resort, and an hour’s drive from Albury, three hours from Melbourne and five from Sydney.

The hotel will offer 63 studio rooms and apartments and a further 54 rooms in stage two of development, with a planned completion date of 2022 to 2023. With its Stock & Barrel bar and casual dining and Sunset Pool Bar to open at initial launch, and a fine dining restraint and function spaces set to open in December.

The site will be developed by Lotus Living and Rooms will start from $199 a night.

In Ringwood The Sebel hotel will open on 22 February 2021 and is situated within Melbourne’s eastern suburbs growth corridor.

The Ringwood location will boast 103 rooms and will span six floors, featuring 48 studio apartments, 48 one-bedroom suites and seven two-bedroom suites. Amenities will include a fitness centre, meeting spaces, function rooms, a restaurant, delicatessen and bar and open-air terrace.

Amber Property Group will develop the site and the rooms will start at $220 a night.

The Sebel Wellington Lower Hutt will be built in partnership with the Sarin Family and Hutt City Council’s project for the New Civic Centre. The hotel will overlook the Hutt River on the eastern shores of Wellington Harbour, with easy access to Wellington International Airport.

The Wellington site will consist of 60 fully serviced studios and one-bedroom apartments, as well as a restaurant and bar.

Accor also expects the hotels will have a significant impact on local driving employment and tourism.