This article is from the Australian Property Journal archive
NEARLY 18 hectares of development-ready land just 20 minutes from billionaires and Hollywood celebrity’s playground Byron Bay has come to the market amid a strong shift towards coastal living.
Located at 1126 Pottsville Road, Pottsville, the 17.69-hectare parcel has preliminary approval for an 87-site caravan park with a private waterpark and swimming pool facilities and indoor recreation centre, within walking distance of the town centre and Pottsville Beach.
Nearly five hectares at the front of the site has RU2 rural landscape zoning to encourage developers to utilise the site’s natural resources, maintain the rural character of the land and provide a range of tourist and visitor accommodation.
The park would also have bike and electric scooter facilities and multiple outdoor recreational and BBQ areas.
CBRE’s Mark Witheriff and David Corke, along with Richard McCouaig and Geoff Sinclair from Cushman & Wakefield, are managing the expressions of interest campaign closing 21st October.
The site will benefit from planned infrastructure projects including the upgrade of the Gold Coast International Airport, just over 30 kilometres to the north, and upgrades to Tweed Road.
“Pottsville and Northern New South Wales are benefitting from the strong increase in population growth as southern interstate investors look outside of their capital cities,” Sinclair said.
“This change is driving significant demand for new tourism and sea change opportunities in coastal hotspots.”
The proposed tourist park is a 20-minute drive to popular Byron Bay that has become a poster child for ritzy sea changes. Its transformation from hippie enclave to playground for Hollywood celebrities and influencers has been accelerated by the pandemic, and is now attracting big money from investors
This year, Melbourne duo Scott Didier and fintech founder Scott Emery bought the Great Northern and Lateen Lane properties from the Mooney family for $80 million, hot on the heels of pub star Justin Hemmes acquiring the Cheeky Monkeys.
The long-term home of Byron Bay Backpackers is also set to be redeveloped after being picked up by developers Podia, while winner of reality TV show The Bachelorette and pub owner Stu Laundy added The Lennox Hotel on the town’s beachfront to his portfolio in a deal worth about $40 million.
One of Byron’s other true beachfront venues, the Byron Bay Beach Hotel sold late in 2019 to investment bank Moelis Australia for $104 million.
