ITALIAN luxury fashion houses Missoni and Brunello Cucinelli have signed on to join Dexus’ 25 Martin Place in the Sydney CBD, cementing the revitalised precinct as the new home for high-end shopping.
The high end brands will set up shop within the 6,000sqm of retail space across four levels at the base of the Woods Bagot-designed 25 Martin Place office tower revitalisation.
“As we reach the final stages of the reimagined 25 Martin Place, we are excited that Missoni and Brunello Cucinelli have chosen to launch their flagship operations at 25 Martin Place alongside top-tier international designers in the prestigious Castlereagh Street precinct,” said Stewart Hutcheon, executive general manager of industrial, retail and healthcare at Dexus.
The flagship stores will join other premium brands at the redeveloped 25 Martin Place such as Valentino.
“These premium and contemporary retail experiences will transform the iconic boulevard of Castlereagh Street into a modern runway of luxury retail in Sydney’s CBD, with each luxury brand meticulously selected to curate a premium global shopping experience,” added Hutcheon.
Graaf Group, a property acquisition, development and management company and exclusive licensee chose the tower to launch the fashion house’s flagship stores in the Australian market.
“Missoni and Brunello Cucinelli are in many of the world’s luxury precincts across Europe, Asia, the Middle East and the United States of America. We are delighted to bring these fashion ateliers to Sydney, extending their global presence as they join many of the world’s most applauded fashion houses in the Australian market,” said Gennaro Autore, founding director at Graaf Group.
Dexus is due to announce further tenants to the precinct in the coming months, with the retail space set up to house over 50 diverse retail, dining and cultural offerings.
With Dexus also revitalising the Theatre Royal Sydney, bringing a food and beverage precinct fronting Martin Place and improving connectivity to the commercial tower via Castlereagh Street.
“The luxury retail, dining and entertainment offering at 25 Martin Place is reinvigorating the CBD day and night, reaffirming its status as the vibrant destination for fashion, culture and dining,” said Eddie Giraldo, head of retail and healthcare leasing at Dexus.