BALCON Group’s sweetener for essential workers has driven $19 million of sales at its Orana master planned community in Melbourne’s south east, and all without a single person setting foot in a display.
Utilising digital contracts and an online deposit portal, the $1.3 billion development launched sales on Monday after 10 years of Balcon Group compiling the 274 hectare site height individual landholding acquisitions.
The $1.3 billion development will ultimately be home to more than 12,000 people across 4000 lots.
Balcon Group offered a $20,000 promotion for essential workers, which has seen 76% of purchasers so far comprised of local healthcare workers, teachers, police officers, hospitality staff and other essential workers, the developer said.
“We’ve had an incredibly positive response to the grant, with 45 lots selling to essential workers, making up an incredible 76% of all purchasers to date,” said Balcon Group general manager, Jason Shaw said.
Orana will include more than 42 hectares of green, open space, comprised of six parks, sporting fields and three wetlands.
More than half of all purchasers are making the move from surrounding postcodes such as Cranbourne, Pakenham and Clyde North, and 72% of future residents will be first home buyers.
The community has attained a 6-Leaf EnviroDevelopment accreditation from the Urban Development Institute of Australia that takes into account ecosystems, materials, waste, energy, water and community. Balcon Group has also committed to the Urban Forest Program, a collaboration with City of Casey, to achieve 30% tree canopy across the entire site.
House and land packages start from $418,566. Land sizes range from 221 sqm to 448 sqm.