AFTER 65 years of family ownership, premium Barossa winery Rolf Binder is on the market in one of the famed region’s largest vineyard and assets sales in the past decade.
Currently owned by brother and sister duo Rolf Binder and Christa Deans, the offering includes more than 100 hectares of premium Barossa Valley vineyards across multiple sites, as well as the winery, cellar door and multiple brands.
In addition to the Rolf Binder brand, the sale includes JJ Hahn and Magpie Estate, home of The Malcolm Shiraz – the first Australian wine to score 99 points from world-renowned wine advocate Robert M. Parker Jr.
Binder said that after 65 years of commitment to the Barossa, the time was right to lay the foundations for the business’s next stage of growth.
“Our parents established the business in 1955 and passed the baton to Christa and me. We have worked hard to develop the business to what it is today. The time is now right to hand over the baton and watch the business fulfil its potential.
“We’re looking for an outright sale or a partnership arrangement, and both Christa and I are open to staying on in the short to medium term as winemakers to assist with the business transition.”
The vineyards are in the heart of the Barossa. One is directly adjacent to the key vineyards used to supply Penfolds Grange Hermitage.
Wine Australia data shows domestic wine sales increased 6.1% in the past year, despite COVID-19. International sales growth has been 3%, while average prices have jumped 16%. While China government inquiries may threaten Australia’s $1.2 billion annual wine exports to the country, Rolf Binder has little exposure to that market.
“We feel the business is well-positioned to capitalise on existing trends and emerging opportunities, with a secure and major fruit source in one of the world’s most renowned wine regions combined with good water allocations, an established distribution network, growing direct-to-consumer sales and an established, motivated and highly qualified team.”
Mark Balnaves and Marc Allgrove from Evans + Ayers will manage the expressions of interest process, which will have a closing date in October.
Balnaves said it was anticipated the property and assets will be sold in order that the transaction can be completed ahead of the 2021 vintage.