THE Standard Hotel is coming to Melbourne after the growing global brand struck a new partnership with private developer DealCorp for a $60 million inner city project.
Designed by Woods Bagot with interiors by Hecker Guthrie, the new 127-room, seven-level hotel at Rose Street in Fitzroy is slated for completion in 2023. It will be built on a site DealCorp acquired in 2018 and approved for a hotel the following year.
“We couldn’t be happier to be bringing this iconic brand to Australian shores, with the country’s focus turning to a post-COVID era, this feels like a pivotal moment for hotel and travel,” said DealCorp executive chairman, David Kobritz.
“The Fitzroy neighborhood in Melbourne represents exciting new territory for The Standard but at the same time feels totally familiar,” said Standard International CEO, Amar Lalvani.
The hotel’s design will take cures from Fitzroy’s industrial heritage, according to Woods Bagot’s principal and region design leader, Peter Miglis, whilst also being respectful of its residential surrounds.
“In designing this hotel, we designed it to be local—to continue the architectural traditions of Fitzroy and sustain the neighbourhood’s artistic and cultural spirit.
“Fitzroy’s history of corner pubs, workers cottages, grand housing and industry inspired our approach to the building’s façades. Weathered steel and concrete are robust, timeless materials that sit comfortably straight away and, over time, will add charm as they patina.”
The Melbourne hotel will join The Standard’s growing portfolio, which includes The Standard, London and The Standard, Huruvalhi Maldives, both of which last year joined The Standard hotels in New York, Los Angeles and Miami.
With the backing of major Thai property developer Sansiri PLC, Standard International has also announced forthcoming hotels in Bangkok, Singapore, Hua Hin, Lisbon, Milan, and Chicago, among others.